THE POWER OF FASHION TO EXPRESS IDENTITIES
Piaff first opened in 1980, and quickly became a landmark of international fashion design in Beirut.
The boutique became synonymous with carefully selected collections, genuine taste and creativity in fashion.
Strengthened by nearly 40 years of experience in building taste and trust with its distinguished clientele, Piaff has
established a strong reputation while constantly reinventing itself. Always striving towards the most original international
designs, the boutique continually expands towards new modern expressions. Its new identity reflects the versatility and
independence of today’s women in cosmopolitan landscapes.
Piaff was founded in the 1980’s by Najla and Sossy Maatouk, pioneering the establishment and accessibility of international
fashion in Beirut. Born and raised in fashion, Sossy’s son Nabil took over the business in 2003. Throughout the years, Piaff has
developed a particular taste and expertise in selecting unique fashion pieces suiting the originality and personality of its client.
Piaff’s hallmark is in the diversity of its unique and constantly renewed collections. Each piece is carefully hand selected.
Always on the lookout for original work and emerging talents, the boutique offers limited editions of the most creative
designers from all around the world.
FAITH IN DIVERSITY
Throughout the years, Piaff has established a strong client- base. Just as unique as the collection it proposes,
Piaff’s clientele is made of passionate and confident women looking for distinctiveness and authenticity in fashion.
Bridging avantgardism, well-established traditions and laid-back refinement, Piaff’s products create a universe of their own.
The capacity to play with originality and variety in fashion is, in and for itself, an expression of confidence and strength
in women. Personalized advisory allows women to express themselves casually and confidently, shaping their own style
and identity through the edge and vision of international fashion designers.
The architectural design - minimal, serene but also lively and organic is the
modern incarnation of Piaff’s well-established traditions. The combination of lines and raw materials conveys a sense of
maturity, beauty and modernism.
Piaff is renowned for the originality of its store displays. New vitrine designs are commissioned every season. At the image
of the business, they are carefully crafted, imaginative and impactful. They are a tangible representation of the passion and
creativity of Piaff.
Piaff’s passion is infused in the smallest details of its holistic experience. Every purchase is wrapped in a carefully designed
package that accompanies the client everywhere they go, and stays as a souvenir, an impression or a perfume.
PIAFF is regularly solicited by fashion magazines. Over the years, PIAFF’s reputation has gained authority at a national level,
as well as more generally throughout the Middle East. PIAFF has already been featured in magazines such as U, RAGMAG,
ELLE and L’OFFICIEL among others.